As the final lights faded at the 2025 EXPOTRANSPORTE ANPACT in Guadalajara, Mexico, a few local clients still lingered at Pingxiang Bowang Industrial’s Booth M1526—this moment perfectly encapsulated our fruitful 3-day show experience. From the bustling crowd on the opening day to the in-depth intent discussions on the closing day, this top-tier Latin American transportation trade show served as a vital “bridge” connecting Pingxiang Bowang to the regional market, allowing our star automotive lighting products to gain widespread recognition.

With 16 years of professional expertise in LED automotive lighting, we tailored the layout of Booth M1526 to highlight our core bestsellers

, centering on “high quality + scenario adaptability” and dividing the space into three key display zones: Commercial Vehicle Lighting, Passenger Vehicle Lighting, and Special-Scenario Lighting. The commercial vehicle zone took center stage with our flagship LED side marker lights and LED roof lights, each labeled with “suitable for Latin American long-haul trucks and commercial fleets” to directly address local market needs. The passenger vehicle zone showcased our high-brightness LED tail lights, paired with a dynamic demonstration board that let visitors intuitively experience their superior visibility and response speed compared to conventional tail lights. The special-scenario zone further emphasized the durability of our products, with LED side marker lights and roof lights displayed alongside IP67 waterproof rating certificates and “high-temperature resistance test reports”—a key selling point tailored to Latin America’s hot and humid climate.

This targeted display strategy quickly resonated with visitors. Within just one hour of the show opening, our booth welcomed a procurement team from a local leading commercial vehicle fleet management company. They focused on our LED side marker lights, conducting on-site waterproof tests and continuous lighting stability checks, and immediately raised customization requests for “vehicle-specific mounting interfaces” and “enhanced visibility for rural road driving.” Our technical team responded promptly with tailored solutions, and the two parties scheduled sample delivery on the spot. On the second day, a renowned local vehicle modification studio was drawn to our LED roof lights and tail lights, expressing strong interest in bulk procurement for their custom off-road vehicle projects. They noted, “Your products not only meet our quality standards but also offer flexible customization options that fit the unique aesthetic and functional needs of Latin American consumers.”

Beyond product displays, we set up a prominent “16-Year Export Case Wall” at the booth, featuring on-site photos and positive client feedback from our projects supplying Europe, the U.S., and Southeast Asia. This sparked frequent inquiries from visitors, such as “How do your products adapt to Latin American transportation regulations?” and “Can you meet the delivery timelines for bulk orders?” Our team addressed these concerns comprehensively by presenting ISO9001 certification reports, local traffic lighting regulation compliance documents, and our global logistics cooperation records, effectively building trust with potential clients. 

The gains from this show extend far beyond potential client resources; it also deepened our in-depth understanding of the Latin American market. We found that local clients prioritize three core factors: product durability (to withstand harsh climates), cost-effectiveness (to fit commercial operational budgets), and scenario adaptability (to meet the needs of diverse vehicle types and road conditions). Notably, our LED side marker lights, tail lights, and roof lights—our bestsellers globally—align perfectly with these demands. Their rugged design optimized for high temperatures and humidity, stable performance, and flexible customization capabilities became the key reasons clients chose to engage with us.

Post-show, our team has promptly launched a “targeted client follow-up plan.” We are categorizing the 38 potential clients based on their needs (commercial fleet procurement, vehicle modification, regional distribution, etc.), preparing customized product catalogs and sample packages, and scheduling online technical communication meetings for next week. Moving forward, Pingxiang Bowang will take this successful show as a starting point to further deepen our presence in the Latin American market. We will continue to leverage our 16 years of production and export experience, focusing on optimizing our core bestsellers—LED side marker lights, tail lights, and roof lights—while enhancing localized customization capabilities and after-sales support. Our goal is to become a reliable, trusted LED automotive lighting solution partner for the Latin American transportation and automotive modification sectors.